Contenuti culturali e innovazione tecnologica, la sfida dei musei del futuro. Indagine su alcuni musei e siti archeologici campani

Veronica Pennini

It’s been several decades since the cultural institutions started to wonder about the meaning of museums, opening up the borders to the attractive part of these places. However, visiting an italian museum can be, still today, a dramatic, boring and disappointing in most cases, experience. There are questions about the future of museums and about which cultural policy to develop in the next future. The museums of tomorrow will have to face a great and hard challenge: to become places suited to a large and diverse audience that put a value on their free time enjoying a cultural product, and to turn into social spaces and meeting places to be fully experienced by people. To achieve this goal, museums must firstly revolutionise the communications sector, then take care of all the elements involved in the narration of the visual story, starting from the digitization of the contents and from the technological innovation. An important goal for the future is to guarantee the full accessibility to the structures – “Accessibility” refers not just to the overcoming of the architectural barriers, but also of the cognitive and sensorial ones – and to reformulate the display strategy, considering the audience and not the object. The cultural policy of the museums of tomorrow will have to be concerned, in short, about understanding the audience and about trying to satisfy their expectations. The article consists in the analysis of some experiences lived through some museums in Campania. The National Archaeological Museum of Naples and the forward-looking policy of its director, the Archaeological Path of Rione Terra in Pozzuoli and the great efforts of its administration, and the Archaeological Virtual Museum of Ercolano, place of culture and technology applied to the cultural heritage and to the communications sector. It’s about structures which differ a lot as regards type, dimensions and attractiveness, but all of them are equally involved in the process of the technological innovation, both narrative and expositive, which will surely be taken into account by the museums of tomorrow.