La leggenda dell’artista attraverso le pagine dei rotocalchi: "Epoca" (1950-1958)
DOI:
https://doi.org/10.62336/unibg.eac.35.563Keywords:
Epoca, iconography, artist, phototestuality, scopic regimesAbstract
This paper aims to investigate a particular form of the text-image relationship at work within the landscape of post World War II periodical publishing: that is, the one aimed at the representation of visual artists (especially painters) through which a certain “iconography” of them evolves and spreads. The analysis will be conducted by perusing the issues of the magazine Epoca published between 1950 and 1958, among whose contributors art critic Raffaele Carrieri stands out. This iconography proves to be partly aimed at maintaining some of the topoi that since the Renaissance had contributed to make the artist a model of eccentricity, but it also expresses a need to “tame” his image in order to make it accessible to the new type of audience the magazine was addressing. Photography plays a leading role in this process of construction of the post-war collective imaginary, so this essay will attempt to investigate both its relationship with the written text that accompanies it and to relate it to the previous tradition on the subject, considering the impact caused by the encounter with the new scopic regime produced by mass culture.
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